Ridge

Ridge is a conceptual rebrand inspired by vintage ski and snowboard culture from the ’80s and ’90s. The brand specializes in unisex outerwear and snowboarding gear, positioned against competitors like Patagonia, Burton, and North Face. This campaign focuses on elevating Ridge’s visibility through bold, minimal poster-style ads and strong art direction. Targeting 20–50 year olds in the U.S. Northwest and Northeast, the strategy emphasizes a nostalgic yet modern identity that connects with younger outdoor enthusiasts.